
Case study
Fanatics / Formula 1
Our global rollout of Fanatics megastores across eight Formula 1 events.
The project
Our global rollout of Fanatics megastores across eight Formula 1 events.
In 2018, after a competitive tender process, we were awarded the contract to design, project-manage, produce, and install the Fanatics megastores across eight countries. Our work spanned the UK, France, Belgium, Germany, Austria, Hungary, Italy, and Abu Dhabi.
The main challenge we faced was the complex logistics due to tight event timings. With some events only a week apart, we coordinated the production of two sets of retail kits to be transported and installed simultaneously, supported by two dedicated 20-man installation crews on the move across multiple locations.
Despite the challenging timeline and logistics, our team rose to the occasion, ensuring that each store was delivered on time and to the high standard expected from Fanatics. The success of this global rollout not only demonstrated our capability to handle large-scale international projects but also highlighted our expertise in logistics management and tight deadlines.
The finished space
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